Tag Archives | Tribe Building
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Byron New Media Social Bookmarking Tags – via Delicious

By on June 26, 2009 in Social Media Strategy

Byron New Media- Social Bookmarking via Delicious

Byron New Media- Social Bookmarking via Delicious

Social Bookmarking is a powerful way to rapidly share content with your tribe or target audience. When combined with a smart aggregation service like Friendfeed you can share valuable content to a number of touchpoints (Social Media Outposts) with one or two clicks. This is a great way to streamline your Social Media Workflow.

A word of warning to those looking for short cuts. Most tools can be used for good or bad, if you are not mixing your Social Bookmarking with other original content, your output will soon become quite bland. Promoting the good work of others is an important component of Social Media Strategy, however demonstrating no original thought reeks of a robot. So think balance and you’ll be fine.

You can make your won Word Cloud at Wordle.

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Develop a Social Media Strategy for your Business or Brand

By on June 25, 2009 in Social Media Strategy

Like most things in life, is you don’t have a strategy for your Social Media activity then you might find yourself lost and confused when the excitement of “being social” wears off. The video below is the first in a series of 5 that examines the 4 Pillars of a sound Social Media Strategy and provides a pathway to develop a Social Media Strategy for your Business, Brand or Cause.

Four Pillars of a Social Media Strategy

First Social Media Strategy Pillar – Listen

Understand the conversation in your niche or market before creating any significant content. Understand context and hear the pain of your target audience.

Second Social Media Strategy Pillar – Engage

Uncover your ideal clients/customers/partners in their natural Social Media settings and make contact in a way that enables a meaningful relationship.

Third Social Media Strategy Pillar – Connect

Create or adopt Social Media spaces where your new tribe can connect with your, your content and one another.

Fourth Social Media Strategy Pillar – Share

Having recognised and adopted the first three pillar. Share meaningful content in the right setting and context, that empathizes with the pain being felt by your tribe and demonstrate your leadership.

Please subscribe for the next 4 videos in this series of 5.

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Tribe Building v’s Traditional Management

By on June 9, 2009 in Tribe Building

There is one school of management (an old one but often the defalut one), which says catch your people doing something wrong then counsel them.

Tribe builders on the other hand, work hard to catch people doing great things then retweet, share and promote any tiny thing that is consistent with what they want to see in your tribe. You build the DNA of your tribe by what you promote.

What are you promoting today? Who are you promoting today? Why not take 2 mins now to find someone who has shared a nugget of content that is consistent with your brand, your purpose, your cause and share that now?

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