Karl Fisch and Scott McLeod created a info-video called “Did You Know“ in 2007 to document the way the world is/was changing (in 2007). They may not know have know at the time, that this video meme would launch a genre. Fisch and McLeod have updated the video 3 more times (version 2.0, one referred to as 3.0, version 4.0) and spawned a wiki for reference (Shift Happens) and lead to a great deal of remixing and adaptation of the presentation. Social Media Revolution 2 (Refresh) is one such adaptation based on the book Socialnomics by Erik Qualman. Social Media Revolution 2 (Refresh) documents some really important changes that have taken place in the last 12 months that really shift things again.

• Facebook surpasses Google in weekly traffic (social passes search)
• Mobile Internet traffic has skyrocketed and it largely Social
• Facebook is closing in on 500 Million users

Which underpins the shift I blogged about last week 2 weeks ago changing Attention Dashboards are silently killing businesses. Enjoy the video I’d love to hear your thoughts on whether you have noticed a shift in the way people are engaging with your business.