Tag Archives | Social Media
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A Day in the Life of Social Media [Video] via @Ke_Ga

By on December 7, 2010 in New Media

The last quarter of 2010 has seen some massive changes in the major platforms #NewTwitter, Facebook and LinkedIn just to name a few. 2011 is set to be another big year in New Media. I recently wrote a column for Social Media Woman magazine about staying ahead of the curve with a 5 Big Shifts In Social Media – 2011 Predictions article. As this video demonstrates, people powered media is mind boggling huge and growing, when platforms change so do the leaders. What’s your tip for staying ahead of the curve in 2011?

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Introducing Fizzik – new Social Web browser now in public beta.

By on May 6, 2010 in Social Media

If you are tracking Social Media conversations or news on a daily basis to stay abreast of your niche or brand mentions then you are probably going to be interested in the public beta release of Fizzik. It’s an innovative new Web Browser that allows users to quickly preview rich media in search or social search. For example if your niche is interior design and you us social media to stay on top of recent developments and trends in your industry. You might search “interior design” on Twitter to catch the latest buzz. If you are not doing this for your industry or niche you might want to think about it.

twitter search interior designAs you can see from the example (twitter search for “interior design” on the right there are a lot of links in that feed.

This is the case with most feeds.

So if you wanted to know what was on the end of all those links you would need to click through and find out. Enter Fizzik. Using Fizzik you will have a split screen that returns all the search results on the left and results you select on the right. So you can rapidly scan those things that you are interested in and those you aren’t. From Fizzik you can then instantly re-share the content you have discovered with your audience/community/tribe via Twitter, Facebook, or Gmail. This is going to save you a lot of time if you are doing this everyday.

If you want a true high leverage tip. Reshare content via Gmail to Posterous which if you set it up correctly will update a powerful network of Social Media presences for you automatically. If you would like to know more about Posterous check out my article in Pam Brossman’s debut issue of Social Media Woman magazine and click on the link in that article for a FREE “over my shoulder” video showing you how to set up your own Posterous blog in 7 easy steps

Fizzik is for Windows only at this stage. So if you are on Windows head over to Fizzik, sign up for public beta and download your copy. Love it or hate it I’d love to hear your thoughts.

Tip of the Hat to Tech Flash for their video and article http://www.techflash.com/seattle/2010/05/fizzik_a_new_type_of_browser.html

Our video features an excerpt from Fizzik’s Youtube video and you can find their Youtube channel at http://www.youtube.com/user/getfizzik

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How a Business starting with Social Media is like Teen Sex.

By on July 23, 2009 in Social Media Strategy

For most business people getting started in Social Media is … well tricky. Where to start? What resources should you commit? How do you make an impact right from the start? Will all those Social Media types talk to you tomorrow?

Sound familiar? Marta Kagan is the marketing genius who gave us What the F**K Is Social Media? (a cheeky but mind bending look at the world of Social Media as it relates to Business and Marketing) and the Social Media Serenity Prayer:

“Lord grant me the courage to thoroughly explore the world of social media on behalf of myself and my customers before plundering ahead like a bull in a china shop; the strength to accept [and admit] the fact that I might not know what the f**k I’m doing; and the wisdom to know when to ask for help. Amen.”

2 years on (I know the presentation says 1 but it is 2 years since the last presentation) Marta is diving back in for another look. This time she compares starting Social Media with Teen Sex!

I know she knows how to swear and get your attention. Behind her sassy bravado is a well researched carefully crafted look at Social Media in Business content, you really don’t need to her anymore from me, so here is the F**king Slideshow (I wouldn’t normally swear on this blog, but for some reason it seems ok today).

View more documents from Marta Kagan.
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The First Pillar of Social Media Strategy – Listen

By on July 4, 2009 in Social Media Strategy

This is video two in a series of five Developing a Social Media Strategy for Your Business or Brand. If you would like to be notified when the remaining 3 videos in the series become available, register at Social Media Kit- Developing a Social Media Strategy for Your Business or Brand.

Now you can go to Social Media Kit- Developing a Social Media Strategy for Your Business or Brand and register to receive all 5 videos and a free Social Media Strategy template.

Leave us a comment below, let us know how the video helped you or what we left out and what you would like to know more about.

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Byron New Media Social Bookmarking Tags – via Delicious

By on June 26, 2009 in Social Media Strategy

Byron New Media- Social Bookmarking via Delicious

Byron New Media- Social Bookmarking via Delicious

Social Bookmarking is a powerful way to rapidly share content with your tribe or target audience. When combined with a smart aggregation service like Friendfeed you can share valuable content to a number of touchpoints (Social Media Outposts) with one or two clicks. This is a great way to streamline your Social Media Workflow.

A word of warning to those looking for short cuts. Most tools can be used for good or bad, if you are not mixing your Social Bookmarking with other original content, your output will soon become quite bland. Promoting the good work of others is an important component of Social Media Strategy, however demonstrating no original thought reeks of a robot. So think balance and you’ll be fine.

You can make your won Word Cloud at Wordle.

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Develop a Social Media Strategy for your Business or Brand

By on June 25, 2009 in Social Media Strategy

Like most things in life, is you don’t have a strategy for your Social Media activity then you might find yourself lost and confused when the excitement of “being social” wears off. The video below is the first in a series of 5 that examines the 4 Pillars of a sound Social Media Strategy and provides a pathway to develop a Social Media Strategy for your Business, Brand or Cause.

Four Pillars of a Social Media Strategy

First Social Media Strategy Pillar – Listen

Understand the conversation in your niche or market before creating any significant content. Understand context and hear the pain of your target audience.

Second Social Media Strategy Pillar – Engage

Uncover your ideal clients/customers/partners in their natural Social Media settings and make contact in a way that enables a meaningful relationship.

Third Social Media Strategy Pillar – Connect

Create or adopt Social Media spaces where your new tribe can connect with your, your content and one another.

Fourth Social Media Strategy Pillar – Share

Having recognised and adopted the first three pillar. Share meaningful content in the right setting and context, that empathizes with the pain being felt by your tribe and demonstrate your leadership.

Please subscribe for the next 4 videos in this series of 5.

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The Moment You Believe, In Social Media.

By on June 18, 2009 in New Media

You can’t predict when it will happen, but it will happen.

There will be a moment when you believe in Social Media. Just like the moment that the Berlin Wall came down, Obama got elected and Ashton beat CNN to 1,000,000 tweeps you will remember where you were when it happened.

When was it that you realised that New Media (Social Media) had the power to transform … your life, your business, your cause, or even the world. We are living through the most amazing change in the communication landscape in the history of humanity and you, we, the broader people are through the power of Social Media, in charge.

The Moment I Believed

In 2007 (I know the version below is December 2008), it was late at night, the rest of the family was asleep. I watched “The Message”,  a youtube collaboration video, made by an ingenious unknown person known as Mad V. At 2.13 minutes into this clip, a young man I’ll probably never know changed my life. The sincerity with which he shares his message “I Believe In You” touched me so deeply, that I was able to realise Social Media is not just about a meeting of minds, it has the potential to be much much deeper than that.

It has the potential give people the thing that they crave at this time in our history, connection, real heartfelt connection.

If you have a purpose, whether it is to create a product that improves peoples lives, create unity in the world, or to teach people to take care of thier health you will need to deeply move people. In order to do that there is no more effective or efficient way than through the strategic use of Social Media.

Has your moment of belief arrived? I would love to hear your story, please leave a comment.

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Hello world!

By on March 4, 2009 in New Media

G’day there! Welcome to Byron New Media. We love love New Media and we love helping businesses and brand harnest the power of the Social Web to reach, understand and recruit customers, partners and raving fans. We are busy getting things in place right now, so stand by for super handy strategy and product to assist take your business to the next level. Be seeing you.

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