Brian Solis tirelessly takes the conversation about the role and future of New Media to new dimensions. His recent appearance on Darkcasting the Darker Side of Green speaks volumes about his ascension to a preeminent New Media ambassador. A reflection of the influence he now wields in traditional media and marketing and the emerging exploding world of New Media.

Who better to interview one of America traditional media figures Katie Couric, a woman leading the charge towards media convergence, than Brian Solis, enjoy.

Karl Fisch and Scott McLeod created a info-video called “Did You Know“ in 2007 to document the way the world is/was changing (in 2007). They may not know have know at the time, that this video meme would launch a genre. Fisch and McLeod have updated the video 3 more times (version 2.0, one referred to as 3.0, version 4.0) and spawned a wiki for reference (Shift Happens) and lead to a great deal of remixing and adaptation of the presentation. Social Media Revolution 2 (Refresh) is one such adaptation based on the book Socialnomics by Erik Qualman. Social Media Revolution 2 (Refresh) documents some really important changes that have taken place in the last 12 months that really shift things again.

• Facebook surpasses Google in weekly traffic (social passes search)
• Mobile Internet traffic has skyrocketed and it largely Social
• Facebook is closing in on 500 Million users

Which underpins the shift I blogged about last week 2 weeks ago changing Attention Dashboards are silently killing businesses. Enjoy the video I’d love to hear your thoughts on whether you have noticed a shift in the way people are engaging with your business.