You can’t predict when it will happen, but it will happen.

There will be a moment when you believe in Social Media. Just like the moment that the Berlin Wall came down, Obama got elected and Ashton beat CNN to 1,000,000 tweeps you will remember where you were when it happened.

When was it that you realised that New Media (Social Media) had the power to transform … your life, your business, your cause, or even the world. We are living through the most amazing change in the communication landscape in the history of humanity and you, we, the broader people are through the power of Social Media, in charge.

The Moment I Believed

In 2007 (I know the version below is December 2008), it was late at night, the rest of the family was asleep. I watched “The Message”,  a youtube collaboration video, made by an ingenious unknown person known as Mad V. At 2.13 minutes into this clip, a young man I’ll probably never know changed my life. The sincerity with which he shares his message “I Believe In You” touched me so deeply, that I was able to realise Social Media is not just about a meeting of minds, it has the potential to be much much deeper than that.

It has the potential give people the thing that they crave at this time in our history, connection, real heartfelt connection.

If you have a purpose, whether it is to create a product that improves peoples lives, create unity in the world, or to teach people to take care of thier health you will need to deeply move people. In order to do that there is no more effective or efficient way than through the strategic use of Social Media.

Has your moment of belief arrived? I would love to hear your story, please leave a comment.