Following on from our post about why hospitality businesses need a New Media Strategy is a quickie today. In order to understand local web happenings, we have a range of tools to “listen” to anyone posting material on the web that references keywords related to Byron Bay. This morning this appeared;
So yeah, I’m gonna stay put with the international family I’ve got going on right now at the ARTS FACTORY (which on a side note is the WORLD’S BEST BACKPACKER RESORT…CHECK IT ONLINE)
If you were an accommodation business like the Arts Factory or a restaurant or a surf school or any other business for that matter would it be helpful to identify those people promoting your business. You bet.
As New Media continues to grow the ROI on traditional advertising will also continue to diminish. Your trust the recommendations of others far more than they trust an ad. For the Arts Factory there can be no better recommendation that a heartfelt endorsement from a satisfied client. To grow this type on endorsement your business needs a New Media presence, however your presence needs to supported by a New Media listening plan as well.
That way you can find fans like Bobby Vegas and promote, encourage and showcase their good work (promoting your business).
Following on from our post about why hospitality businesses need a New Media Strategy is a quickie today. In order to understand local web happenings, we have a range of tools to “listen” to anyone posting material on the web that references keywords related to Byron Bay. This morning this appeared;
So yeah, I’m gonna stay put with the international family I’ve got going on right now at the ARTS FACTORY (which on a side note is the WORLD’S BEST BACKPACKER RESORT…CHECK IT ONLINE)
If you were an accommodation business like the Arts Factory or a restaurant or a surf school or any other business for that matter would it be helpful to identify those people promoting your business. You bet.
As New Media continues to grow the ROI on traditional advertising will also continue to diminish. Your trust the recommendations of others far more than they trust an ad. For the Arts Factory there can be no better recommendation that a heartfelt endorsement from a satisfied client. To grow this type on endorsement your business needs a New Media presence, however your presence needs to supported by a New Media listening plan as well.
That way you can find fans like Bobby Vegas and promote, encourage and showcase their good work (promoting your business).
If you’ve owned a hospitality business for any length of time you will have dealt with customer complaints. It might be bed sheets too starchy, music too loud/too soft or dare I say it “a fly in the soup”.
The thing is if you know about it you can almost always fix it.
A heartfelt apology, a replacement or a remendy, and maybe a free coffee, choclate, or round of drinks will do wonders for most disgruntled customers.
What about when you don’t know about? When a customer has a sub-par experience with your business and you don’t find out about it.
It is estimated that for every customer complaint received, there are at least 26 complaints that are never expressed. What are the implications of this statistic? Furthermore, a customer with a complaint is likely to tell 20-25 other customers and potential customers about his complaint. Therefore, every organization needs a procedure for resolving customer complaints. Source: University of Florida
New Media – Everyone’s a Broadcaster
With the rapid growth of New Media disgruntled customers have never been more able to rapidly and passionately share their disappointment when a restaurant, hotel, or retailer fails to meet their expectations.
Meet awgmly. awgmly went out for a meal 64 days ago, and had an experience he’d rather forget.
But did he forget about? No way!
awgmly used his mobile phone and 2 free New Media websites (Twitpic and Twitter) to share his grief.
New Media tools such as blogs (powerful easy to update website), video and photosharing, and social networks allow people to be more connected and to communicate more powerfully then they have ever done before. That’s bad news if you don’t value and cultivate your brand.
Cultivate Your Brand with New Media.
Cindi Bigelow of Bigelow Teas understands the power of New Media and recently harnessed it to build her brand.
My family and I are lucky enough to live at Byron Bay, one of the most beautiful and hospitable places on the planet. The local economy relies heavily on tourism, and so it is pleasing to share a very positive New Media story about the Byron Bay region.
So we’ve seen the good and the not so good. The moral of the story is if you own a hospitality business chances are people are talking about your business in the New Media space. I found all these stories using free tools to track conversations that are important to my business, that’s part of my New Media strategy.
If you don’t have a New Media strategy to “listen” for those customers who have had a bad (or good) experience, to “share” your response and to “connect” with influencers like Gary. Then it’s something you need to think about.
So yeah, I’m gonna stay put with the international family I’ve got going on right now at the ARTS FACTORY (which on a side note is the WORLD’S BEST BACKPACKER RESORT…CHECK IT ONLINE)
