Every once in a while in the middle of a conversation, someone will make a statement that sums up lot’s and lot’s of talking, gesturing, hand wringing, and pulling faces. How the Internet is Changing Advertising is a very clever video created by Epipheo Studios that sums up the shift from a broadcast – push paradigm of traditional media to the many to many/ viral nature of Social Media eloquently.

It explains the psychology behind content marketing i.e. why educating and explaining has become the new sales beautifully. Epipheo Studios demonstrate their considerable skill in the production of a video that possibly owes a little to the Common Craft “… In Simple English” videos pioneered by Lee LeFever

While video is the most powerful modality in Social Media, it is worth remembering that the internet (search in particular) still runs mainly on text, and images and audio have an important role in a comprehensive Social Media Marketing Strategy.

P.S. Epipheo have struck gold with their “What is Google Wave epipheo” after it was picked up by Lifehacker and Gizmodo and at the moment is #2 on the Viral Video Charts.