Challenge
Social Media is highly distributed, so how do you ensure your Brand Identity is powerful in it's 100th iteration i.e. You share an update, Jack shares it with his network, who share it with theirs and so on. Solution Step 1 Know who you are as a Brand Step 2 Filter through a prism of Social Media Cultural Norms and your Social Media Charter Step 3 Create a Social Media Compass and identify true north for your Brand How does that work for you? Would you like to know more? Byron New Media runs 1/2 day or 1 day Brand – Social Media Redux workshop with your brand guardians (key personnel who are "the keepers" of your Brand's DNA. If you would like us to develop a Social Media Strategy for your brand drop us a line >> office [at] byronnewmedia [dot] com << or DM us on Twitter @byronnewmediaPosted via email from Byron New Media’s Live Blog @Posterous
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