Smashing Magazine has made page one of Digg more than 200 times, frequently using the same headline formula (number + adjective + design-related item + sticky message – i.e. 83 Beautiful WordPress Themes You (Probably) Haven’t Seen). Why would they change something which is causing users to instinctively share posts like crazy? Also, don’t be afraid to use archetypes that work in categories external of yours – especially if no one in your niche is using them.
An excellent article by @leeodden on writing headlines
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