Google’s Caffeine Update explained by Matt Cutts

Matt Cutts (Head of Google’s Webspam team) explains what the Caffeine update to Google is all about.

What does Caffeine mean for businesses and brands?

In short Caffeine allows Google to index webpages faster and to have more information about that page. These changes have been made to make Google search results more relevant and more current.

What will this mean?

To start with it will not change rankings over night. If you currently have the number 1 position for your keyword phrases that will change immediately. However overtime this will favour websites that are regularly publishing fresh content.

If your business presence is static i.e. you have a 5 or 10 page website that is updated every 2 years, your competition has an even greater opportunity to dominate Search Engine Results for your keywords.

Google is rewarding businesses that are marketing in a stream. If your niche has been dominated by players who have not got their mind around Social Media and publishing a stream, now is you time to differentiate and pick up market share.

There was another great tip in this video I wonder if you heard it? Matt mentioned that Google's "Social Search" results are pulled from many public sources, however he specifically mentioned Google Profiles.

So if you want to get the jump in your market or niche, now is the time to;

• trade in your old website for one based on WordPress (or similar) and start publishing some regular updates (blogging),
• now it's time to create those Social Media profiles (Facebook, Youtube, Twitter, and LinkedIn for starters) and
• add them all to a Google Profile.

If you need help converting your brochure site over to a powerful WordPress driven marketing machine or a strategy for your Social Media presence, Byron New Media can help you with than.

Posted via email from Byron New Media’s Live Blog @Posterous