Lately at Byron New Media, we have been writing and thinking a lot about the content we create and our clients create as part of Social Media Marketing campaigns. I created a Cinchcast Social Media Content for Brands, 3 Purposes outlining three major themes for the content marketers create for Social Media;

• Core Content – this is regular, consistent content that serves your community and reinforces brand image and values
• Community or Conversational Content – this is content that will demonstrate that you are listening and that you have empathy with your community
• Creative Content – this is high content and or high emotional value content that moves viewers to share

The video above is a great piece of branding. Highly emotional content that it NLP terms anchors positive emotion to the Robbins Brothers brand. I might be a softy, but I can imagine lot’s of people sharing this video with their friends. At the end of this “experience” people are reminded that this romance was brought to by Robbins Brothers, perceptually linking all those positive emotions to  Robbins Brothers.

The take home message. Be clear about your brand and invest in high concept, high touch content that reinforce Brand Image and Brand Values.