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Attention doesn’t scale.

We now have more channels, more non-stop hits, more news you can use, then ever before and most definitely more than we can ever hope to consume or comprehend.

Businesses as usual. Commerce facilitated by assaulting attention in 30 second spots is on its knees, why?

Attention doesn’t scale.

Relationships on the other hand grow and forgive. It’s our impending Attention Bankruptcy that ushers in the era of true Social Commerce. An era when those who build relationships will win.