Social Commerce is as 3 primary dynamics;

  • Technology – the component that we then to focus on.
  • Community or Social – which we ignore at our peril.
  • Commerce – the business end, the trade or sale which tends to get most of the focus.

However before the first click, before the first recommendation is made, before the credit card is entered. There is a powerful unseen force at play; Psychology.

Social Commerce Psychology of Shoppers