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A friend in need – Friendfeed

By on June 16, 2009 in Tribe Building

Have you noticed it too? The world getting faster in this last year, there is a shift taking place online. If you have been online, building a tribe around your brand, your product, or your cause, you’ve probably noticed it too.

Some people call it Web 3.0, some call it the Real Time Web, some even call it 2010 Web. I don’t think it matters what you call it. What’s important is that you understand it. If your groove is that you teach people how to play the Bodhran (a celtic drum) or you want teach folks to sell their house by decorating it tastefully and economically it doesn’t matter.

What matters is the you find those people with your particular brand of pain (e.g. can’t find a decent Bodhran lesson or can’t sell their home) and you bring them into your tribe.

What matters is that you find solutions in your market faster because you see patterns in content, comments, and cries for help through blogs, videos, facebook comments. You see these patterns because you are able to capture and process data more effectively and efficiently than others.

What matters is that you have build a network of trusted sources in your niche, in your marketplace that are ahead of the curve. You trust their opinion and you have the means to rapidly test if what they are promoting is going to have traction in your area of specialty.

To do all this you need tools that can deal with this speeding up of content. You need tools that allow you to listen to your market and your tribe, to engage them in conversation and to share with them our best content.

For me in mid 2009, the number one tool is Friendfeed. Friendfeed is so cool and just so so powerful. Like Twitter it takes some time to understand and appreciate but when you do you will uncover a beast and you will have an extreme advantage over those people in your business who are just discovering the web, and just discovering Social Media.

I have a great passion for Friendfeed and I will be sharing more with you very soon. If you haven’t already seen, can I suggest you have a peek right now, Friendfeed a friend indeed.

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Tribe Building v’s Traditional Management

By on June 9, 2009 in Tribe Building

There is one school of management (an old one but often the defalut one), which says catch your people doing something wrong then counsel them.

Tribe builders on the other hand, work hard to catch people doing great things then retweet, share and promote any tiny thing that is consistent with what they want to see in your tribe. You build the DNA of your tribe by what you promote.

What are you promoting today? Who are you promoting today? Why not take 2 mins now to find someone who has shared a nugget of content that is consistent with your brand, your purpose, your cause and share that now?

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