Category Archives: Social Media
Content Rules vs Values Rules
"She asked me for a Social Media Strategy, but that wasn't what she meant". C.C. Chapman and Ann Hartley have announced that they are writing a book Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Great Title! Content Rules is not only [...]
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TedxByronBay Podcast (feat Leela Cosgrove – Pirates, Tattoo’s and the Identity Principle)
Listen to the podcast atTEDxByronBay.com Byron New Media are proud to be supporting the TEDxByronBay event. It’s a tough gig but hey someone has got to have great conversation with interesting and inspirational people like Leela Cosgrove. Hope you enjoy the podcast, and if you haven’t registered for TEDxByronBay time is running out, the event [...]
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iPhone + Children’s Book = Phonebook
In 1995 I remember reading a book about the convergence of media (can’t remember the name), that was complex convergence, this is really simple. Hope it opens your mind to possibilities to create value for your clients and differentiation from your competitors. We live in an age where there a fewer barriers to create and [...]
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Google’s Caffeine Update explained by Matt Cutts
Matt Cutts (Head of Google’s Webspam team) explains what the Caffeine update to Google is all about. What does Caffeine mean for businesses and brands? In short Caffeine allows Google to index webpages faster and to have more information about that page. These changes have been made to make Google search results more relevant and [...]
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Marketing in the “Age of the Stream”
The window of attention or attention dashboard for the majority of the population has changed. You have probably sensed or observed this already. Yellow Pages, Radio, TV and Print Advertising are getting less effective, the way we found new clients 2 or 3 years ago don’t work like they used to. It’s because we are [...]
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Changes to the Twitter API open the door to amazing apps
In April at Twitter’s first ever developer conference attendees got a glimpse into the future of Twitter. Since the conference a select group of developers have been working with the annotations functions (which will be rolled out later in the year). Apps that allow tagging people in photos, keeping a diary via your tweets, harnessing [...]
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Social Media Revolution 2 (Refresh)
Karl Fisch and Scott McLeod created a info-video called “Did You Know“ in 2007 to document the way the world is/was changing (in 2007). They may not know have know at the time, that this video meme would launch a genre. Fisch and McLeod have updated the video 3 more times (version 2.0, one referred [...]
Seesmic for iPhone Rocks
Seesmic has been such an impressive company. Their initial video chat product, their ability to change gears quickly, their enegmatic leader Loic (did you see his video calling Mark Zuckerberg haters bullshitters). Well they have done it again and shipped a beautiful iPhone app. The app has a very lightweight interface, 4 floating portals per [...]
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Steven Pressfield – advice for artists, creatives and entrepreneurs
Steven Pressfield is a learned man who deeply understands the human condition and humans who create. Below is a link to a charming interview on the Lateral Action blog with Pressfield, authour of the War of Art. http://lateralaction.com/articles/the-war-of-art-steven-pressfield/ Pressfield speaks eloquently about Resistance as a natural part of ‘rising to a higher plane’ whether that [...]
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The Great Divide between Small Business and their Customers (via WebVisible)