Recent changes to the Facebook Publisher (that’s the box you type updates into) make it easier to change privacy settings and taggin on each individual post.
To see a video walk through and to read a comprehensive post see http://www.facebook.com/about/sharing
Some interesting numbers here for Facebook Marketers or Small Businesses wondering if they should create a Facebook Page.
Originally posted at All ABout Facebook
Facebook has rolled out some changes to Facebook Pages today, for the time being the changes are being applied on an opt-on basis. They bring pages more inline with the revamped personal profiles, come March 10 all pages will be shifted over to the new format. These developments were somewhat pre-empted in December when Facebook accidentially launched the changes.
The video above demonstrates one of the key changes namely the seperation between being a page admin and having a personal profile.
So you have created a Facebook Page for your business, nice move!
You have been experimenting with posting different content on the wall of your Facebook Business Page. Sometimes one liners, sometimes longer pieces, sometimes photos or videos and all the time trying to crack the code for an avalanche of comments and likes. However other you can find yourself posting in silence, never really sure how far your content reaches.
Today that has all changed.
Today if you’re a Facebook Page Admin (you created the page or you manage it) when you visit your page you will notice some stats. Just above the comments and live box will be a figure telling you how many times your post has been served (this includes visits to your page and impressions on the feeds of people who have liked your page) and feedback (comments and likes) expressed as a percentage.
This is handy data. Now you know how many people are looking at your content and what percentage of them are interested enough to respond. Hopefully this feedback will encourage you to post thoughtful content, that is valuable to your audience and moves them to that lovely feeling of epiphany, where they feel compelled to respond. Perhaps it might encourage you to share more often or less often, to try different types of posts.
Now is a great time to think about your Facebook Content Strategy. 2010 is closing out, 2011 is almost here.
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