Category Archives: Social Media Strategy

Smart Social Media Marketing Content Anchors Emotion

Lately at Byron New Media, we have been writing and thinking a lot about the content we create and our clients create as part of Social Media Marketing campaigns. I created a Cinchcast Social Media Content for Brands, 3 Purposes outlining three major themes for the content marketers create for Social Media; Core Content -- [...]
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A Facebook Roadmap, what does it mean for Businesses?

Earlier today Facebook announced details of a roadmap for releasing more details of the intricacies of the Facebook platform for Developers. Ok again in English, because plenty of people will be discussing this news for the more technically minded. I want to make sure that business people understand how important this development is. Facebook, the [...]
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Social Media is subtle like Elvis.

Social Media can be a very direct medium, it’s quite intimate. Social Media Marketing is subtle, it can become direct but it starts more obtuse.  As someone wanting to market in the personal space of Social Media it is far more engaging to have a good time and allow other sot do the same. The [...]
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How a Business starting with Social Media is like Teen Sex.

For most business people getting started in Social Media is … well tricky. Where to start? What resources should you commit? How do you make an impact right from the start? Will all those Social Media types talk to you tomorrow? Sound familiar? Marta Kagan is the marketing genius who gave us What the F**K [...]
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The First Pillar of Social Media Strategy – Listen

This is video two in a series of five Developing a Social Media Strategy for Your Business or Brand. If you would like to be notified when the remaining 3 videos in the series become available, register at Social Media Kit- Developing a Social Media Strategy for Your Business or Brand. Now you can go to [...]
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Byron New Media Social Bookmarking Tags – via Delicious

Social Bookmarking is a powerful way to rapidly share content with your tribe or target audience. When combined with a smart aggregation service like Friendfeed you can share valuable content to a number of touchpoints (Social Media Outposts) with one or two clicks. This is a great way to streamline your Social Media Workflow. A [...]
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Develop a Social Media Strategy for your Business or Brand

Like most things in life, is you don’t have a strategy for your Social Media activity then you might find yourself lost and confused when the excitement of “being social” wears off. The video below is the first in a series of 5 that examines the 4 Pillars of a sound Social Media Strategy and [...]
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