The Trouble With Engagement

Engagement, we all want more of. More enquires, more comments, more subscribers, more sales. The worldwide pool of Attention is under siege. It’s drowning in a deluge of content and choices. Somewhere underneath is Engagement. Engagement is the bridge between...

Brand Positioning Tool (work in progress)

Content may be the new branding, however understanding who you serve and how you solve problems for your customers is central to creating stories with resonance. Here is the draft version of a tool I created to help clients reach a succinct understanding of how their...

Context And Execution :: Power User Tools

In the era of Infinite Information, there is a recipe for anything just a couple of clicks away. A recipe for fitness, a recipe for SEO, a recipe for just about anything you want to do. However too much information (and its evil cousin too much research) can lead to...