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The Getting Of Digital Influence – Byron Bay Networking Breakfast

By on February 1, 2012 in Attention Economy

Notes for my presentation today “The Getting Of Digital Influence” at the inaugural Byron Bay Networking Breakfast.

The Getting Of Digital Influence
This event is highly recommend, if you want to know more about the Byron, Lennox or Bangalow Networking Breakfast introduce yourself to Rosemarie and Arnold at the Bangalow Networking Breakfast Facebook Page.

Here are the cliff notes;

The Ground Work

  • We live in a analogue world with a digital overlay.
  • We live in a connected world, who’s connected to you.
  • We communicate in an environment of infinite information, attention is a commodity.

The Power Plays

  • Relevance
  • Empathy
  • Authenticity
  • Transparency
  • Consistency
  • Visual Messaging

Image Credit: Byron New Media on Flickr

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Aside

James Shelley’s Attention Economy Is, Well, Economic

By on July 26, 2011 in Attention Economy

#6: Attention Clinic by Claudia Linders

Image Credit: Dave Pinter, on Flickr

 

Two thoughts after you enjoy this razor sharp insight from James Shelley.

What does it mean when most of our attention is consumed by the pursuit of attracting the attention of others?

It was back in 1971 that Herbert Simon suggested that “a wealth of information creates a poverty of attention”1 and now the difficulty of capturing people’s attention (“a highly perishable commodity”)2 has some theorists suggesting that the future “attention economy” will have “its own different implicit rules, roles, cycles, values, etc.”3

If everyone has everyone’s attention the value of attention is nullified. Thus to avoid mental bankruptcy, navigating an “attention economy” means saving, investing and being cunningly conscientious of your own attention. If you treated your attention as a monetary value, would you be considered broke, middle class or well-invested?

  1. Simon, H. A. (1971), “Designing Organizations for an Information-Rich World”, in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press [↩]
  2. Thomas Davenport, John Beck, The Attention Economy: Understanding the New Currency of Business (Harvard Business School Press, 2001), p. 11 [↩]
  3. Michael Goldhaber, The Attention Economy Hypothesis in Brief, http://goldhaber.org/?p=197 [↩]

Thoughts On The Attention Economy

  1. James Shelly is really well worth you attention, I highly recommend subscribing JamesShelley.net
  2. Attention bankruptcy is an emotional and mental wasteland, it may well be the epidemic of our time. The content and the platforms I see rising are economic in their attention demands. Keep content focussed i.e. Tumblr and focus socialisation on enabling the content to be more helpful i.e. Instagram. In other words be respectful and reward attention with great consise value
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