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Foursquare Announces Pages (Did They Preempt Google Plus Pages)?

By on August 3, 2011 in New Media

foursquare trumps google plus with pages

With talk of Google Plus Business Pages not too far away, Foursquare (a location based social network) has announced pages for businesses and brands.

Will this push Google’s plans forward? Will Foursquare be crushed as Facebook and Google slog it out? Or will others players (looking at you Community Engine) emerge that allows people to create hyper local networks with more utility and meaning.

Today we’re making foursquare Pages self-serve (to the great relief of our BizDev team). Any brand, organization, or publication can now create their own Page, gain followers, share Tips, check in, and reach their fans. Join the likes of MTV, the New York Times,Tiffany & Co, NASA, and Scanwiches by creating a Page for your organization now!

There are a bunch of features that make this perfect for brands:

  • Reach the whole foursquare community with your Tips and check-ins (and push those check-ins to both Facebook Pages and Twitter).
  • Let entire teams of people manage the same Page. With our new tool, you can make multiple people Page ‘managers,’ so that they can all contribute. It’s perfect for big organizations.
  • From the web or your mobile phone, you can upload photos to your Tips and check-ins. It’s great for making them really shine for all of your followers.
  • And, when your page is complete and you’ve added a few Tips, you’ll be featured in our Page Gallery.

To get started, just head here. It takes just one click to sign-up with your organization’s Twitter account.

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Now You Can The July Edition Of Social Media Woman Magazine Free

By on July 29, 2011 in Social Media

July 2011 edition of Social Media Woman Have you noticed getting Free information isn’t quite as appealing as it was 3, 5 or 10 years ago? That’s because there is plenty of it. We’re living in a world of infinite information.

It’s not that information has lost it’s value, it’s just that attention has become more scarce.

Your ability to profit from the said info is diminished because there is so much of it and so much of it is fluff.

Six times a year I have been writing an article for Pam Brossman‘s Social Media Woman Magazine. I have been honoured to have my articles appear in the same publication with luminaries such as Mari Smith, Lewis Howes, Lynn Terry, and Ali Brown, not to mention a cast of dozens of other very savvy contributors.

The single most important reason I will say yes anytime Pam asks me to contribute, because each month Pam fills the mag with useful information. Every magazine has actionable cutting edge content that you can implement in  your business.

If you can see value in marketing your business in 2011, you will get value from this magazine.

Top Secret: Whether you’re a woman or a man, you’ll get a lot of value from this magazine.

This edition features Mara Glazer and her dad, Marketing legend Bill Glazer, Carren Smith, and my good friends Sue and Steve Soucy.

You can it for FREE right now at Social Media Woman Magazine

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James Shelley’s Attention Economy Is, Well, Economic

By on July 26, 2011 in Attention Economy

#6: Attention Clinic by Claudia Linders

Image Credit: Dave Pinter, on Flickr

 

Two thoughts after you enjoy this razor sharp insight from James Shelley.

What does it mean when most of our attention is consumed by the pursuit of attracting the attention of others?

It was back in 1971 that Herbert Simon suggested that “a wealth of information creates a poverty of attention”1 and now the difficulty of capturing people’s attention (“a highly perishable commodity”)2 has some theorists suggesting that the future “attention economy” will have “its own different implicit rules, roles, cycles, values, etc.”3

If everyone has everyone’s attention the value of attention is nullified. Thus to avoid mental bankruptcy, navigating an “attention economy” means saving, investing and being cunningly conscientious of your own attention. If you treated your attention as a monetary value, would you be considered broke, middle class or well-invested?

  1. Simon, H. A. (1971), “Designing Organizations for an Information-Rich World”, in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press [↩]
  2. Thomas Davenport, John Beck, The Attention Economy: Understanding the New Currency of Business (Harvard Business School Press, 2001), p. 11 [↩]
  3. Michael Goldhaber, The Attention Economy Hypothesis in Brief, http://goldhaber.org/?p=197 [↩]

Thoughts On The Attention Economy

  1. James Shelly is really well worth you attention, I highly recommend subscribing JamesShelley.net
  2. Attention bankruptcy is an emotional and mental wasteland, it may well be the epidemic of our time. The content and the platforms I see rising are economic in their attention demands. Keep content focussed i.e. Tumblr and focus socialisation on enabling the content to be more helpful i.e. Instagram. In other words be respectful and reward attention with great consise value
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Tumblr Easy To Use For News Media

By on July 14, 2011 in New Media

It’s no secret we have been more and more enamoured with Tumblr, it’s not just the numbers (which are compelling it’s the ease of us. We’re not the only ones who think so, check out this quote from Rick Sanchez

That’s where Tumblr comes in.

It’s what Goldilocks would call, “just right.” It’s not a full-blown blog and it’s not a one-sentence message service. It is, as Steve Rubel noted last week, a “hybrid,” a platform that is “…a social >network for both original and curated content… longer than a tweet and often more visual in nature.”

And that’s what makes it the newest and potentially one of the best tools that journalists now have.

In a month where Facebook may have lost as many as 6 million users in the US, and Tumblr — with now over 20 million blogs — >[surpassed wordpress.com in size], Tumblr is about to hit the >critical mass necessary to make it useful as a platform to broadcast and receive news.

If you’re not yet using Tumblr, check it out. Maybe start with searching terms that realate to your niche, market or industry, have a look at what people are talking about. If you are we’d be honoured if you’d follow us on Tumblr

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Tumblr Up To 400 Million Pageviews A Day: Simple Social Blogging Rises To The Top

By on June 29, 2011 in New Media

Tumblr Enjoyment*

Tumblr Enjoyment* by hunsonisgroovy, on Flickr

Last Thursday, Tumblr hit 400 million pageviews for the day, Karp tells us. It’s close to 5,000 pageviews a second, he notes.

Karp credits international growth and faster response times to Tumblr’s amazing trajectory. Maloney is more specific. “Tumblr’s growth the last few months has been remarkable, overshadowing everything in the past. It’s coming from all over the globe and across all demos, in particular teenagers,” he says.

Both men are also quick to credit the Tumblr engineering team which has been handling the load after downtime problems earlier in the year.

With the new data, Tumblr is now one of the top 25 sites in the U.S. according to the data Quancast tracks.

via techcrunch.com

With all of us trying to cope in the era of infinite information a very simple, very slick, highly social blogging platform is among the cream that rises to the top of the Internet.

If you’re using the internet to market you business or advance your career you might want to think about leveraging Tumlbr in your media mix.

If you just like to be Social online and maybe want to share; Sport, Food, Music, Art, Design, Fashion you’ll find all that and more on Tumblr.

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When Facebook Fans Go Bad: Dealing With Negative Behavior

By on June 27, 2011 in New Media

The benefits of marketing on Facebook have become almost impossible to ignore. However what should we do when fans go bad? Here is an excerpt from a handy article on dealing with negative and inappropriate behavior on Facebook.

If someone is posting comments that you find to be offensive or lewd, you can block them. You can also let that person know that you did not appreciate their distasteful comment by using the report links and choosing “I don’t like this post.” Or you could opt to send a message directly to your friend and request that they remove the posting.

Bullying, Intimidation And Harassment

If things are more annoying than simply inappropriate comments, never fear. There are three things you can do to drop kick that menace: unfriend, block and report

Take that pest off your Facebook site by unfriending the person. Next, go to your privacy settings and block that annoyance from peeking at any information about you, including posts and updates.

Finally, report that abuser to the Facebook powers-that-be by going to the help section at the bottom right of your page. There you will find info on how to report everything that offends you from an event, to a posting, to a message.

If the Facebook team finds that the info does in fact violate the site’s terms, the content will be removed and subjected to, in some cases, legal or some other action.

Pornography And Perverts

If someone sent you a lewd picture that just unnerved you ,know that you can put an end to that creep’s shenanigans by reporting him. Any photo that is found to violate Facebook’s Statement of Rights and Responsibilities governing the relationship with Facebook users can be subjected to deletion. And if there’s anything illegal about the activity, it will get reported to the proper authorities.

Terrorist Activity

If you’ve been receiving material that promotes or raises funds for a known terrorist organization, put an end to the negative proselytizing by reporting the source. Facebook with law enforcement in order to ensure that its users are enjoying the social site in a safe and unmenacing atmosphere.

Don’t Hesitate To Take Action

Don’t think twice about ending any abusive behavior that is directed to you on Facebook. Whether you choose to use the personal controls that the site offers you — such as blocking, hiding or even unfriending — or you chose to go the full route by reporting the offensive actions, Facebook believes that safety is a shared responsibility.

All reports are strictly confidential. The people you report won’t know that they’ve been reported by a user like yourself. After you submit a report, Facebook will investigate the complaint and determine whether the content should be removed based on the site’s terms.  Facebook has provided you, the user with all of the tools you need in order to make the best decision to keep your Facebook experience a safe and happy one.

Original Article

How To Deal With Jerks On Facebook
http://www.allfacebook.com/how-to-deal-with-jerks-on-facebook-2011-06

(via Instapaper)

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Facebook Marketing, The Numbers: Infographic

By on June 20, 2011 in Facebook Marketing

Some interesting numbers here for Facebook Marketers or Small Businesses wondering if they should create a Facebook Page.

 

Originally posted at All ABout Facebook

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Tumblr; So Much More Than A Blogging Platform

By on June 18, 2011 in New Media
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Consider this: over breakfast last week Mark Coatney from Tumblr shared with me that most of the platform’s billions of page views take place inside the dashboard rather than on the individual domains. That means that Tumblr is less like WordPress and more like Twitter or Facebook – a social network for content rather than a blogging platform.

via steverubel.me

Steve Rubel has such a meta view of the New Media media space. He has recently shifted a good deal of his publishing /curation output to Tumblr. As consumption becomes more dashboard based platforms like Tumblr are in the box seat. The numbers don’t lie.

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Twitter Lists: Now You Can Build Them Automatically With Formulists

By on June 15, 2011 in New Media

How To Build Twitter Lists Automatically; Formulists

Following on from yesterday’s post Twitter; How To Use Lists For Market Leadership today we share a tool that automates the creation of smart Twitter Lists Formulists.

Create Twitter Lists For Many Purposes

Formulists has an array of tools that automatically create Twitter Lists based on a range of different criteria. For example you can ask Formulists to identify who are your Twitter friends most influential followers and add them to a list for you to review and follow at your leisure.

Or you this is killer, you can ask Formulists to create a list of experts on a particular subject, e.g. people who tweet regulalry about solar hot water systems, or french furniture polishing, or breeding daschunds whatever keywords terms are important in your industry. Perfect if you want to follow the Market Leadership through Twitter Lists formula from the last post.

Formulists has 18 separate tools to help you create and manage your Twitter lists, the tools are categorised 5 ways;

  • Organise Your Network
  • Expand Your Network
  • Track Followers
  • Strengthen Social Ties
  • Customise Existing Lists

Getting Started With Formulists

Getting started with Formulists is a simple as logging into Twitter, visiting Formulists and with one click linking your accounts. Then simply choose the type of list you wish to create or manage.

Action Step

If you’re not already carving it up with Formulists, why not head over there right now and have Formulists start creating some expert lists right now for your top 3 areas of interest in your market or niche. This tip alone will improve the quality of information you getting via Twitter

via feedproxy.google.com

This is a particularly awesome tip. At the very least use this to find the influencers in your niche or industry.

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The Future Of Publishing Cloud Or App: Graphically Makes Each Way Bet

By on June 14, 2011 in New Media

The growth of the mobile web has spawned a raft of new publishing opportunities. 


Rather one book that everyone reads the future would appear to be appear to point towards a personalized version of the book for each reader.

The big question is “will the future book be an app or a cloud based subscription style service”? 

Graphically a digital comic platform has chosen “both-and” rather than “either-or”.


“With our focus on HTML5, storytelling, collaboration and sharing that you can be done anywhere online or mobile, Graphicly’s full vision is becoming a reality,” said Baldwin. “over the past year, we have met a lot of awesome fans, creators and stories, and they have no place to truly interact online. This release is the first move towards allowing all that awesome to connect in one place.”

With the battle over the definition of the cloud raging between the major Web giants, Graphicly has sided with both approaches – building dedicated apps and even being featured at Google IO for its Chrome Web app, but now moving into the full Web, backed by HTML 5. This sets them up nicely for reaching any mobile or desktop device its users want to leverage to read content. In fact, they promise in a release today to help bring author content to Kindle, Barnes and Noble Nook, or “any platform they choose”.

Full story via Louis Gray

http://blog.louisgray.com/2011/06/graphicly-expands-website-with-html5.html

(via Instapaper)

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