Smashing Magazine has made page one of Digg more than 200 times, frequently using the same headline formula (number + adjective + design-related item + sticky message – i.e. 83 Beautiful Wordpress Themes You (Probably) Haven’t Seen). Why would they change something which is causing users to instinctively share posts like crazy? Also, [...]
Deano Wrote:My mantra for the second part of 2009 was “the future of discovery is Local, Social & Mobile”
Local because people now use Google as thier Yellow Pages & Location based services and applications allow people to discover venues, people in thier proximity.
Social because people are by-passing Google and discovering content based on the recommendations [...]
Challenge
Social Media is highly distributed, so how do you ensure your Brand Identity is powerful in it's 100th iteration i.e. You share an update, Jack shares it with his network, who share it with theirs and so on.
Solution
Step 1 Know who you are as a Brand
Step 2 Filter through a prism of [...]
Hovercards: Twitter Launches New Profile Preview Feature
Twitter has just introduced a new feature for its users: Hovercards, a new way to access profile information without actually visiting someone’s profile.
In an announcement, Twitter Spokesperson Jenna Sampson discussed how the new feature works:
“Hovercards are cards which appear when you hover over a username or avatar. The [...]
Lately at Byron New Media, we have been writing and thinking a lot about the content we create and our clients create as part of Social Media Marketing campaigns. I created a Cinchcast Social Media Content for Brands, 3 Purposes outlining three major themes for the content marketers create for Social Media;
Core Content - this [...]
Earlier today Facebook announced details of a roadmap for releasing more details of the intricacies of the Facebook platform for Developers. Ok again in English, because plenty of people will be discussing this news for the more technically minded. I want to make sure that business people understand how important this development is.
Facebook, the most [...]