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iPhone + Children’s Book = Phonebook

By on June 17, 2010 in Social Media

In 1995 I remember reading a book about the convergence of media (can’t remember the name), that was complex convergence, this is really simple. Hope it opens your mind to possibilities to create value for your clients and differentiation from your competitors.

We live in an age where there a fewer barriers to create and greater opportunity to connect than ever before, that’s a gift.

For the longer: story http://www.sitepoint.com/blogs/2010/06/04/old-media-meets-new-with-the-ride-ride-kids-book/

Posted via web from Byron New Media’s Live Blog @Posterous

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Google’s Caffeine Update explained by Matt Cutts

By on June 16, 2010 in Social Media

Matt Cutts (Head of Google’s Webspam team) explains what the Caffeine update to Google is all about.

What does Caffeine mean for businesses and brands?

In short Caffeine allows Google to index webpages faster and to have more information about that page. These changes have been made to make Google search results more relevant and more current.

What will this mean?

To start with it will not change rankings over night. If you currently have the number 1 position for your keyword phrases that will change immediately. However overtime this will favour websites that are regularly publishing fresh content.

If your business presence is static i.e. you have a 5 or 10 page website that is updated every 2 years, your competition has an even greater opportunity to dominate Search Engine Results for your keywords.

Google is rewarding businesses that are marketing in a stream. If your niche has been dominated by players who have not got their mind around Social Media and publishing a stream, now is you time to differentiate and pick up market share.

There was another great tip in this video I wonder if you heard it? Matt mentioned that Google's "Social Search" results are pulled from many public sources, however he specifically mentioned Google Profiles.

So if you want to get the jump in your market or niche, now is the time to;

  • trade in your old website for one based on WordPress (or similar) and start publishing some regular updates (blogging),
  • now it's time to create those Social Media profiles (Facebook, Youtube, Twitter, and LinkedIn for starters) and
  • add them all to a Google Profile.

If you need help converting your brochure site over to a powerful WordPress driven marketing machine or a strategy for your Social Media presence, Byron New Media can help you with than.

Posted via email from Byron New Media’s Live Blog @Posterous

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Marketing in the “Age of the Stream”

By on June 3, 2010 in Social Media

The window of attention or attention dashboard for the majority of the population has changed. You have probably sensed or observed this already. Yellow Pages, Radio, TV and Print Advertising are getting less effective, the way we found new clients 2 or 3 years ago don’t work like they used to. It’s because we are shifting into a new economy. Let me show you some sign posts.

March 2009 Neilsen Online releases a report that shows Social Networking has by passed eMail for time spent online.

August 2009 The Pew Centre for the People and the Press reports more people get thier new online than via newspapers.

March 2010 Hitwise shares the stats, Facebook passes Google for monthly traffic.

What does this mean for the average business person?

Your prospects and customers are more likely to ask their online peers for buying advice in your industry, then opening your email or finding your site via Google.

The window of attention has shifted. The changing attention dashboard has become a silent business killer.

There is some light on the horizon. A new economy demands a new approach to marketing and whenever a platform changes the balance of power is disturbed. For smart agile businesses this is an opportunity for you to pick up market share from your competitors. Chances are by the time they realise what has happened you will have out positioned them and you will be in a league of your own.

Here is the summary.

  • New attention dashboards mean “If you are not in the stream you are not being seen“.
  • Publishing a stream allows your prospects to get to know you before they buy from you and your existing customers to remember how awesome you are.
  • Publishing to the stream allows your prospects and clients to consume your content at their attention dashboard/s of choice.
  • A good stream positions you as an expert, makes your products and services more valuable to your clients and prospects, and let’s people see inside your business.
  • Getting started publishing a stream is quite easy (I give you some simple tips at the end of the mini-podcast above.

In the the mini-podcast above I talk about setting up a Posterous blog if you would like more help with that see my FREE (no opt-in required) tutorial on setting up Posterous Blog. You can also read my supporting article How to Set Up Your Own Posterous 500 Pound Social Media Gorilla in Pam Brossman‘s Social Media Woman magazine.

Posted via web from Byron New Media’s Live Blog @Posterous

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Changes to the Twitter API open the door to amazing apps

By on June 1, 2010 in Social Media
In April at Twitter’s first ever developer conference attendees got a glimpse into the future of Twitter. Since the conference a select group of developers have been working with the annotations functions (which will be rolled out later in the year).

Apps that allow tagging people in photos, keeping a diary via your tweets, harnessing the fashion know how of your Twitter followers to check in whether your outfit is “Drab or Fab”.

Twitter may play second fiddle to Facebook. However it’s open nature and data portability in combination with a richer API may lay the base for the second coming of Twitter.

Perhaps this time function and value may drive adoption as opposed to celebrity and curosity. No offence to the peeps who poularised the platform.

For more detail http://feedproxy.google.com/~r/Venturebeat/~3/bUts-TgrU6Q/ via @louisgray

What do you say? What would like to be able to do on Twitter?

Posted via email from Byron New Media’s Live Blog @Posterous

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Social Media Revolution 2 (Refresh)

By on May 29, 2010 in Social Media

Karl Fisch and Scott McLeod created a info-video called “Did You Know“ in 2007 to document the way the world is/was changing (in 2007). They may not know have know at the time, that this video meme would launch a genre. Fisch and McLeod have updated the video 3 more times (version 2.0, one referred to as 3.0, version 4.0) and spawned a wiki for reference (Shift Happens) and lead to a great deal of remixing and adaptation of the presentation. Social Media Revolution 2 (Refresh) is one such adaptation based on the book Socialnomics by Erik Qualman. Social Media Revolution 2 (Refresh) documents some really important changes that have taken place in the last 12 months that really shift things again.

  • Facebook surpasses Google in weekly traffic (social passes search)
  • Mobile Internet traffic has skyrocketed and it largely Social
  • Facebook is closing in on 500 Million users

Which underpins the shift I blogged about last week 2 weeks ago changing Attention Dashboards are silently killing businesses. Enjoy the video I’d love to hear your thoughts on whether you have noticed a shift in the way people are engaging with your business.

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Seesmic for iPhone Rocks

By on May 21, 2010 in Social Media

Seesmic has been such an impressive company. Their initial video chat product, their ability to change gears quickly, their enegmatic leader Loic (did you see his video calling Mark Zuckerberg haters bullshitters).

Well they have done it again and shipped a beautiful iPhone app. The app has a very lightweight interface, 4 floating portals per screen and each one can be a Facebook, Ping.fm or Twitter account, a search, Twitter List or trending topic. You’ll be up and running in no time.

As you would expect the app is free and available in the App Store right now. Enjoy!!

Posted via web from Byron New Media’s Live Blog @Posterous

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Steven Pressfield – advice for artists, creatives and entrepreneurs

By on May 21, 2010 in Social Media
Steven Pressfield is a learned man who deeply understands the human condition and humans who create.

Below is a link to a charming interview on the Lateral Action blog with Pressfield, authour of the War of Art.

http://lateralaction.com/articles/the-war-of-art-steven-pressfield/

Pressfield speaks eloquently about Resistance as a natural part of ‘rising to a higher plane’ whether that be in art, athletics, business, or other pursuits.

In this great creative age, finding new ways to create value in a New Economy is a challenge for many. This article is helpful advice for anyone striving to do or become more.

Posted via email from Byron New Media’s Live Blog @Posterous

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kurrently – a new real time search engine for Twitter and Facebook

By on May 19, 2010 in Social Media Tools

This is a wonderful story.

As you most likely realise, the first Pillar of sound Social Media Marketing is listening.

Being able to take the pulse of the marketing place, use listening tools to identify advocates for your product, service or brand and amplify their efforts, use listening tools to identify customer who are having issue and reach out to them via Social Media, and to potentially identify prospects.

Therefore any advance in real time search is to be celebrated. It’s can put you in touch with your advocates, your customers in need of assistance, and prospects while they are using Social Media to talk about your product, service or market.

Kurrently is such a beast. Conceived by Gilbert Lueng and created in 3 weeks (during his Summer Vaction). Kurrently return realtime search results for Facebook and Twitter.

Props to Mari Smith for sharing Jay Baer’s article from Convince and Convert

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It’s a subtle silent business killer, the changing attention dashboard.

By on May 14, 2010 in Social Media

Changing face of the Attention Dash Board

 

 

Listen!

Posted via web from Byron New Media’s Live Blog @Posterous

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Introducing Fizzik – new Social Web browser now in public beta.

By on May 6, 2010 in Social Media

If you are tracking Social Media conversations or news on a daily basis to stay abreast of your niche or brand mentions then you are probably going to be interested in the public beta release of Fizzik. It’s an innovative new Web Browser that allows users to quickly preview rich media in search or social search. For example if your niche is interior design and you us social media to stay on top of recent developments and trends in your industry. You might search “interior design” on Twitter to catch the latest buzz. If you are not doing this for your industry or niche you might want to think about it.

twitter search interior designAs you can see from the example (twitter search for “interior design” on the right there are a lot of links in that feed.

This is the case with most feeds.

So if you wanted to know what was on the end of all those links you would need to click through and find out. Enter Fizzik. Using Fizzik you will have a split screen that returns all the search results on the left and results you select on the right. So you can rapidly scan those things that you are interested in and those you aren’t. From Fizzik you can then instantly re-share the content you have discovered with your audience/community/tribe via Twitter, Facebook, or Gmail. This is going to save you a lot of time if you are doing this everyday.

If you want a true high leverage tip. Reshare content via Gmail to Posterous which if you set it up correctly will update a powerful network of Social Media presences for you automatically. If you would like to know more about Posterous check out my article in Pam Brossman’s debut issue of Social Media Woman magazine and click on the link in that article for a FREE “over my shoulder” video showing you how to set up your own Posterous blog in 7 easy steps

Fizzik is for Windows only at this stage. So if you are on Windows head over to Fizzik, sign up for public beta and download your copy. Love it or hate it I’d love to hear your thoughts.

Tip of the Hat to Tech Flash for their video and article http://www.techflash.com/seattle/2010/05/fizzik_a_new_type_of_browser.html

Our video features an excerpt from Fizzik’s Youtube video and you can find their Youtube channel at http://www.youtube.com/user/getfizzik

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